Jul 15, 2009

Bernina Partners with Bob Martin in Upcoming Feature!

So most of you know about my new DVD program "How To Fashion Design with Bob Martin" that lauched this year. What you may not know, is that I also have another project in the works at the moment as well.

After the release of my first lesson with "How To Fashion Design" I began contacting companies, distributors, and retailers about the program. I wanted to see what kind of opportunities were out there like marketing, sponsorship, and sales.

Bernina was one of the first companies I contacted , because I use their equipment in my videos. I have been an devoted Bernina user for several years now and I am very fond of their products. They are innovative, dependable , and very user friendly. Their machines and attachments help me produce clean high quality samples of my designs.

Anyhow I am rambling….

So I contacted Bernina and within a week they responded! I was really surprised because well established companies such as Bernina, get bombarded with people such as myself looking to partner with a company that can help their business grow. My program really caught their attention, and they wanted to talk about possibilities on how we could start a Partnership, where they could benefit from my expertise and I could benefit from theirs. After some brainstorming and several phone conferences something came in to the works.

Bernina of America has a new site launching this July called sewingrepublic.com . Now if you try to go there now, you may find the old sewingrepublic.com site. The new and improved site is to launch mid July, and is going to feature several designers including a feature of yours truly.

Fashion Designer Bob Martin
www.HowToFashionDesign.com

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